Whirlpool at Lowe's

For most people, the clock starts ticking right away when an appliance goes down. They need a new one. And fast.

82% of shoppers use the web at some point while they're shopping. So if we know they're online to find out what and where to buy, how do we put them in touch with Whirlpool and Lowe's before that window of opportunity closes?

Simple, really. A super-targeted search and display campaign directed in-market shoppers to our digital store-within-a-store. Once there, demos let them experience products in a way that can't be matched in-store. And finally, special offers on exactly the appliance they need solidified the fact that they were getting the right appliance at the right place at a retailer they could trust.